Home > Workshops > Developing Your Value Proposition
Win more business and keep more customers by becoming a Trusted Business Advisor
Overview
Why should a customer choose you over your competitor?
Course benefits
- Make the leap from salesperson to Trusted Business Advisor
- Gain a competitive advantage by developing an effective value proposition
- Build trust and loyalty in every customer relationship
If you can’t answer that question effectively without thinking, you’ve already lost the deal. Today’s market landscape is rapidly changing and the days of transactional selling are gone. The role of a sales professional has evolved from just pitching a product into a collaborative consulting relationship.
A successful salesperson must create a differentiated customer experience that focuses on customer-based solutions. He or she must make the leap to Trusted Business Advisor.
EDC’s highly focused Developing Your Value Proposition course can help you transform every customer interaction into a dynamic exchange that increases customer loyalty and the value of the relationship. The result: a distinct competitive advantage for you.
What you’ll learn
This highly interactive and sales-focused workshop is designed to teach you:
- Seven steps to creating a value proposition that works to your advantage
- The specific components of building trust in a business relationship
- How to use conversation planning
- Delivering and gaining feedback on your proposition
- Creative, innovative techniques that deliver impact and value
Skills you’ll gain
- The mindset to be a Trusted Business Advisor
- Tactics for engaging in valuable business conversations
- Ability to identify customer metrics and create a compelling business case
Who should take this course?
- Sales professionals who need to gain an advantage over the competition
- Product managers who are responsible for positioning and pricing solutions
- Anyone who needs to establish an effective value proposition for a business or product
Duration
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Full day
